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Written by Admin
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Tuesday, 01 April 2008 |
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Branding can communicate many different things to a potential customer. One my client wanted to communicate good nature, humor and that he is unique - just like every single company. He chose to place humorous graphics on his website that presented an outer space theme for his company, Stellar Insurance Services. His logo was designed with the "stellar" in mind using a bright star graphic alongside the name. Throughout his Web site, stars were used as bullet points. Subliminally, he was also presenting the idea that he provided stellar, meaning high quality, better services than his competitors. |
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