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Written by Admin
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Tuesday, 01 April 2008 |
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Branding can communicate many different things to a potential customer. One my client wanted to communicate good nature, humor and that he is unique - just like every single company. He chose to place humorous graphics on his website that presented an outer space theme for his company, Stellar Insurance Services. His logo was designed with the "stellar" in mind using a bright star graphic alongside the name. Throughout his Web site, stars were used as bullet points. Subliminally, he was also presenting the idea that he provided stellar, meaning high quality, better services than his competitors. |
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Written by Admin
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Tuesday, 01 April 2008 |
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A religious leader once said that "Without knowledge action is useless and knowledge without action is futile." However, you don't have to be an evangelist to understand the wisdom of those words. Approaching a problem without knowledge is a sure path to disaster. At the same time, when you formulate a plan and acquire knowledge, and yet never take any action, of what good is it? It is futility. This doesn't mean that you are required to put forth money you don't have. It's true that businesses do take a lot of capital to start up. However, are you contributing your ideas in some form? Why not offer your ideas to partners or to investors who have the money but don't have the know-how to create a bankable plan? |
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Basketball Shoe worth $4500 |
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Written by Admin
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Tuesday, 01 April 2008 |
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In January 2008 a pair of vintage 1985 Nike Air Jordan basketball shoes were sold online for $4500. These original Air Jordans were in mint condition, with tags attached, still in the box, and had never been used. Is it amazing? Not really, considering the Air Jordan shoe is just as popular today as it's ever been. |
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