Cost Versus Impact Written by Admin    Tuesday, 01 April 2008 he drawing power of an employment brand grows by non-intrusive repetition, and that takes time. Determining brand cost versus brand impact depends on your overall corporate branding strategy, the goal and source of measurement you use. What we do know is...branding isn't just for large companies and is the key to the early and long-term success of any business. Branding is the development of who your company is: the culture, organizational values, vision, business expertise, products, quality, employee and customer relationships "the promise". This applies to entrepreneurs as well as the Fortune elite. Not branding or short-term branding can make it difficult for customers, employees and future prospects to fundamentally understand why the business exists and what it stands for. With that said, branding doesn't have to be expensive... Read more...

Creating Luxury Brands Written by Admin    Tuesday, 01 April 2008 A Luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability though. After all, you cannot profit from consumers that cannot buy your brand. However, luxury is about the consumer outstretching herself a bit to buy something extraordinary but rather expensive for her financial ability. When you are used to driving a BMW 760 (price tag: over 85,000 Euros), it is no longer a luxury for you, although you might be pleasantly aware that it is for many. Alternatively, paying 115,000 Euros for a Maserati Quattroporte Executive GT Automatic - will probably be more of luxury to you. Read more...   First plan then do it Written by Admin    Tuesday, 01 April 2008 A religious leader once said that "Without knowledge action is useless and knowledge without action is futile." However, you don't have to be an evangelist to understand the wisdom of those words. Approaching a problem without knowledge is a sure path to disaster. At the same time, when you formulate a plan and acquire knowledge, and yet never take any action, of what good is it? It is futility. This doesn't mean that you are required to put forth money you don't have. It's true that businesses do take a lot of capital to start up. However, are you contributing your ideas in some form? Why not offer your ideas to partners or to investors who have the money but don't have the know-how to create a bankable plan? Read more...   Niche Branding Written by Admin    Tuesday, 01 April 2008 Creating a brand for your product has always been neglected by most marketers especially among the new marketers. When you have a product and chances are they are the same kind of product that other people are selling, how can you make your product stand out if you don't build a good brand around it? There's plenty of competition in today's market for any kind of product there is and this is one thing that you need to do to succeed in the business. Read more...