Firstible you have to realize what exactly is a brand? Put simply, a brand is essentially something that you can offer to your customers that no one else can. They say there's nothing new under the sun, but you need to find a fresh spin on something that is already being offered by other people. Il'll show example here. Think about the difference between the brands of Pepsi and Coca Cola, for example. They are both unique, very different brands for a very similar kind of drink, but most people would agree they look for one or the other when they go shopping to buy that drink.