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IBM and GE - We bring good things to life |
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Written by Admin
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Tuesday, 01 April 2008 |
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IBM still remains the world's largest provider of computer services. Yet the first manufacturer of computers needs to spend $632 millions a year (in 2006) on advertisements to beat out the competition from its closest rival Microsoft. Started in 1880 as Computing Tabulating- Recording Company (C-T-R), IBM has been rolling out one innovative machine after another every few years. It has been involved in the invention of the first computer for space programs. From helping the US government in calculating the census and to launching space shuttles, IBM has been doing a yeoman service for the country where brand promotion through advertising is not required much. |
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The King of Branding - Richard Branson |
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Written by Admin
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Tuesday, 01 April 2008 |
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Richard Branson's business success largely stems from his personality, charisma, and vision. Richard Branson personifies his companies and the brand - Virgin. He has been building the Virgin brand all over the globe and has seen his efforts pay huge dividends in the press. A recent survey suggests that the UK public love the Virgin brand more than any other. A sample of 2000 adults responded by saying that they admire the Virgin brand ahead of brands like Sony and Tesco. HPI Research. |
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Basketball Shoe worth $4500 |
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Written by Admin
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Tuesday, 01 April 2008 |
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In January 2008 a pair of vintage 1985 Nike Air Jordan basketball shoes were sold online for $4500. These original Air Jordans were in mint condition, with tags attached, still in the box, and had never been used. Is it amazing? Not really, considering the Air Jordan shoe is just as popular today as it's ever been. |
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Written by Admin
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Tuesday, 01 April 2008 |
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Publicists know very well that a celebrity needs a quality to call their own, and they help actors or actresses become stars of their own making. In the Golden Age of Hollywood, it was the star system that manicured the star's image; so, from one movie to the next, the public image remained intact. Now, the actor or actress is independent. As soon as one role has finished, it's up to him or her to address their public image. Unless a celebrity adopts an image that becomes uniquely theirs, they don't sell as many magazines or get paparazzi following them to the supermarket. It's when a celebrity's values - what they represent - oozes out every pore of their skin that they become icons. |
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