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Written by Admin
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Tuesday, 01 April 2008 |
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A brand may never have the ownership over its category like Coke does, but branding is the signpost that leads consumers to products and services. And with proper care, branding builds and continues a customer relationship throughout the years to come. Although the advertising messages a consumer views are visual, it's the invisible that gives a brand its edge. The backbone of a successful campaign or effective communication is based on a single coherent brand message. |
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Reinvention of your brand |
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Written by Admin
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Tuesday, 01 April 2008 |
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It's always a good thing to start over when you don't get the results you expect from your marketing campaign. It might be that you're doing it wrong or maybe because you haven't been able to zero in on your brand the first time. Whatever your reason, you however, must realize that a makeover of your brand can make or break your business. Re-branding is not always the right choice to increase your sales that have become too lethargic, or to surpass the competition. It all depends on the makeover itself. |
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Written by Admin
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Tuesday, 01 April 2008 |
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Most small business owners do not think of themselves as brands. Personal branding is most conspicuous when celebrities are involved. Your business or product brand constitutes a promise to deliver a product or a service, and your brand is successful because partners and consumers trust you to deliver quality products or services. It is therefore crucial to sell yourself before you sell a particular business or product. When your good name is transferable across ventures and products, personal branding has occurred. Take Oprah as a case in point: Oprah's name is a brand that encompasses diverse ventures including the Oprah TV show, O Magazine and several charitable organizations. In this way, the Oprah brand transcends a single venture or product. As a small business owner, you may not be as visible as Oprah, but you are the heart and soul of your business. Ultimately, your consumers are buying you - more than your product or business. |
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Branding strategy 
