A few examples of things you can do to add value to your business card:
- Customer Loyalty Programs - Offer a freebie or discount when your customer fills in the card.
- Calendars & Calculators - Offer a relevant resource to the back of the card
- Custom Discount Area - Personalize the back with an individual discount - adds the personal touch
- Appointment Cards - Invite your customer to an event, trade show, or sale you will be attending
- Magnets - The addition of an adhesive magnet to the card makes it an instant promotional item
- Cross-Promote - Instruct them to log onto your website to view our current coupons, etc.
- Surveys - Short survey on the card back - offer a free gift or discount when customer completes it
- Scratch Offs - Add interactivity with a scratch off discount or offer on the back of the card

Other facets of the card you'll need to consider are the color and quality of the card stock, the font, graphics or photos used, and your tag line. What is a tag line? It is a short, catchy promotional phrase that you use in conjunction with your brand name. While it is not necessary, if you do employ a tag line, you should use it consistently. For examples, just look to some of the large national brands -- if I mention "It's the Real Thing", you would immediately think of Coca-Cola®, wouldn't you? Play to your products' unique aspects, selling position, or features. These will be the things that make your brand outstanding in your field.