Why is it whenever anyone is looking for affordable branding solutions they always start looking into those things that they are completely UNFAMILIAR with? You know like buying web traffic or getting into SEO discussions, or blogging and pinging? Don't get me wrong...all of those are things that can be done. But they should be done when real relationship tactics have been exhausted! With the emergence of Social Networking and one site in particular, Neofuse, newer and much smarter ways are popping to the surface that will allow small business owners to start that "cocktail party dialogue" and to continue it with those prospects that literally tell the business owners that they want to be talked to!

Sound impossible? Actually it couldn't be easier. Imagine having a sophisticated OPT-IN device which literally sits on top of your existing website. This Flash overlay works 24/7 to get your hottest prospects to opt-in to some free content that YOU provide. Is it a bribe? Sure it is, and that's why the content that you provide be so meaningful to those people.

We know, statistically, that it takes between 5 to 7 exposures of a new good or service for a person to pull out the old Visa Card thinking that they are getting the best purchase possible. So why not take the cocktail party approach? Why not keep telling those people who just opted in to learn more, more?

Delivered through emails, your content should shine and raise you above anyone else in your field. By the time these prospects are done with your content, they should be begging you for more...and that's what great emails will do. Because a great email (or better yet...a series of them) can roll over objections! A series of emails that effectively take every one of the objections to the sale and rolls over them...how's that for affordable branding solutions?